Put your brand on a network of high-footfall digital totems (Digital out of home), inside cafés, gyms, shopping malls and stores across Italy. Large screens, at eye level, in moments when people are standing still and paying attention. With targeting by context, audience data and the power of retail media.
National and international brands.
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Thanks to the first agreement of its kind in Italy, the TikTok Out of Phone programme brings creator content to the Powerpill totems: more attention, more dwell time and more value for your brand.
Read the agreementTarget, cities, flight dates and budget. Together we build the media plan best suited to your campaign.
We select the totems by context and footfall: shopping malls, gyms, stores, cafés in the area that's right for you.
You send us the graphic or video: we publish your spot on the screens, on the agreed schedule.
At the end you receive a report with estimated impressions and audience data for the campaign.
Two digital totem formats on which your campaign goes on air.
A 65-inch 4K screen: the highest-impact format, designed for high-traffic spaces where your creative has to stand out.
Typical locations: shopping malls, grocery retail, gyms, high-flow hubs.
A 43-inch Full HD screen on a more compact body: the format that brings your message inside cafés, venues and stores, in direct contact with the customer.
Typical locations: cafés, restaurants, hotels, neighbourhood stores.
The Powerpill totems are installed in high-footfall contexts across Italy, where people spend time and stand still in front of the screen. You can target the campaign by type of location and by city.
And many more: cafés, restaurants, hotels, clinics and stores. Tell us your target and we'll build the network to measure.
Compared to a traditional billboard, the Powerpill totem works on several fronts.
People stand still in front of the screen while they pick up or return a power bank: real exposure time, not a passing glance.
Choose where to run the campaign: by type of location (gyms, grocery retail, shopping malls…) and by geography, down to the individual city.
We collect aggregated data on gender, age and footfall in the area around the screen, to profile the campaign and understand who you reached.
The screens are inside the points of sale, close to the moment of purchase: you speak to the customer when they're most receptive.
Power bank sharing drives repeat visits: the same audience sees your message again and again, boosting recall.
4K screens up to 65 inches, at eye level and always on 24/7: your creative gets noticed.
We change the creative remotely at any time: time-limited promotions, different messages by time of day or by location.
The screen, app and integrated POS open the door to promotions, QR codes and activations: not just visibility, but direct action.
At the end you receive a summary with estimated impressions and audience data, to assess the results and optimise your next flights.
Fill in the form: we'll get back to you within 24 working hours with a media plan proposal tailored to your objectives.
